Below are some of the concepts I developed for Coventry University mental health campaign. The tag line of the campaign was ‘there is always a solution’, hence the idea of solving a problem represented in the illustrations by the puzzle. The illustrations convey the idea that the puzzle can be solved, a solution can be reached and other people can help you reach that solution. These characters represent friends, health professionals, colleagues, etc. who can offer help and support along this journey.
Another concept developed at a later stage:
The campaign ended up looking like that: