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I designed this visual identity for Roehampton Students’ Union (RSU) Freshers Week 2019. RSU is a student-led, democratic organisation that strives to enhance the student experience. I wanted to illustrate the fact that RSU provides something for all the students on campus, from volunteering and societies to elections and great entertainment.

The visual identity is based on square boxes with the different shapes inside that represent the variety of events on offer during Freshers Week, but also the various societies and organisations that the students can join. Each day has been assigned a specific colour palette to give variety to the large amount of assets being produced.

Work completed through Phoenix Creative.

Assets created:

  • A5 booklet – The Essential Freshers Week Guide
  • Pull-up banners
  • Vinyl banners
  • Wristbands
  • A0 posters
  • Wallplanner
  • Digital assets for social media, plasma screen and website



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