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I created The Gold Carrot visual identity for a self-employed world traveler currently exploring Australia and selling fresh carrot juices wherever he stops.⠀

The brand’s ethos is all about respect for nature, going back to our roots and creating a warm and cosy environment for the community. I chose a handwritten typeface with a rustic texture to accentuate that aspect of the brand.

I chose hand-drawn lines for The Gold Carrot’s illustrations as I wanted them to have an authentic and welcoming feel.

Would you try a juice from this trendy business? 

Have a look at the examples of brand applications below!



Brand applications




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